The post isnt about encoraging or not, it's about us taking a share of that "encouragement". It creates terrible incentives for the team because in the long run everything becomes about that rev-share, regarless if the content is good or or not.
When you get big enough to hire 1000s of PhDs with the sole goal to refine how users see content so that they can press the zap button more, that's when we all lose.
And no, I am not here to grow the "zap economy'". I am here to create a better social media. The transactional part (zaps) is just the icing in the cake.